Making the Pitch for In-House Color Printing

As color printing quality and capabilities continue to grow, there’s no reason why businesses of all sizes can’t take advantage of the opportunity to reduce their reliance on commercial print shops and bring affordable color into the workplace.

According to the Institute for Color Research, when people look at a new product, up to 90 percent of them report their initial reaction to product based on color. 

In addition, research shows that color ads receive 42 percent higher readership than monochrome ads, and further studies have proven that customers pay color-highlighted invoices 30 percent faster than their monochrome counterparts. Whether it’s marketing materials, flyers, letters, proposals, brochures, advertising pieces, posters or invoices; in-house color is allowing businesses of all sizes to save money on printing costs.

There are two key factors that are responsible for much of the change in business attitude toward color:

Cost – Advances in color-printing technology are making printers and MFPs more economical and easier to use. According to a research study and survey of 258 organizations from CMP Research for Toshiba America Business Solutions, some industry reports note that competition among color printing OEMs is steadily reducing prices which have fallen by as much as 20 percent over the last year. Advances in color hardware also allow for permission-based color printing which allows companies to limit color printing by department or employee.

Control – Most commercial printers require minimum print-runs for projects that can far surpass the quality actually needed. In-house printing that produces only as many documents that are needed for a project can add up to a 40 percent reduction in overall printing costs.

Taking the time to research color printing options can go a long way in print cost savings and efficiency.

Color is a proven winner in business and in life. It just works!

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